The Spectory Shift
The Premise
In early-stage work, clarity doesn’t lead.
It follows.
There’s rarely a perfect answer, just a tangle of partial information, conflicting inputs, and high stakes. We don’t wait for things to settle. We move forward, not because we’re sure, but because progress depends on it.
How we move forward
- Make strong choices with what we know
- Adapt quickly when the ground shifts
- Find confidence in motion, not in waiting
Because at this stage, what matters most isn’t making the “right” decision, it’s making the decision right.
that’s the shift
The Spectory Six
Our six values shape how we show up in the work, what we prioritize, how we partner, and the impact we aim to leave behind:
01
Start in the mess
Clarity doesn’t come first. Questions, swirl, and discomfort do. We meet teams there with curiosity, not pressure, and help bring shape to the unknown.
02
Lead with empathy, not ego
The best work happens when people feel safe enough to be honest with themselves and with each other. We create space for that kind of work to happen with consumers and the teams we work with.
03
Make it make sense
We don’t do strategy for strategy’s sake. Our work is built to be used: practical, focused, and grounded in the way real people live and decide.
04
Push with care
We challenge assumptions, reframe tired thinking, and help teams see things in new ways. Always in service of better outcomes. Never for the sake of being clever.
05
Expand the table
We intentionally bring together different perspectives, lived experiences, and ways of thinking. Not to check a box, but because it leads to sharper ideas and more thoughtful solutions.
06
Leave things better than we found them
Whether it’s the strategy, the team dynamic, or the energy in the room, our goal is to add value in ways that last beyond the engagement.
What They’re Saying
See how our approach translates to what our clients have to say.
Questions?
Let’s talk
Let’s take that “what if” and turn it into “here’s what’s next.” I’m ready when you are. Whether you’re staring down a blank page, wrangling a messy idea, or just need a fresh perspective, I’m here for it. Fill out the form and let’s see what we can build together.
.svg)
Currently considering projects for October 2025 and beyond
Oops! Something went wrong while submitting the form.